Nothing is more important to  any photographer then their images.  This is how, you as photographers, view the world and make your living. However, when it comes to your website it is also important to make sure your words match your images.  You need to make sure if you are describing your style as breezy and fun that your gallery images relfect that.  You also need to make sure you identify and speak the language that makes you sound like an expert without using too many technical terms making your site sound stiff and formal.

Shannon