The start of any great website is of course your images. It is your images that you want your clients to focus on, but there are a few things to consider when building a website.
The next is you want to write good text — and that requires the following:
1. Write clearly and keep your text to a minimum, you want your information to be easily found.
2. Make sure your images match you desciption of your style
3. EDIT EDIT EDIT — you need to make sure you avoid misspelled words and other errors.
Use colors that are pleasing and complimentary one of my favorite places to find color matches is kuler it’s a free site and I just love the various combinations of color that appear!
Then the rest is up to you — you need your site to reflect who you are as person and as a photographer.
Shannon