One of the most commonly asked questions is what do I put in the keyword box and what do I put in the description box of the splash tab in the editor.

 The key words should be 8-10 key words you think potential clients might use to find your business.  While search engines rely less upon keywords now then they did previously, they are still important to include.

Example: Widget, Widgetor, widget provider, companies that sell widgets, online widget company

The description, is just that two or three sentence that describe your business.  This is important as it is this tag that will come up as a short descriptor on searches.  You should use as many keywords as you can, but do not simply create long sentences that have as many words as you can think to list.  You want to keep is short and to the point.

For today I made up a widget company that sells widgets at their store/plant and online.

Example: Widget company services all models of Widgetors.  They sell widget adaptors and widgest at both their store in Central Michigan and online. 

Notice in the second example the list of key words are incorporated into the sentences giving the words relevance and importance.

Next week: More on how to improve your SEO.

Shannon